Brand Concept

It is said that in order to be a shining woman, "confidence in a healthy self" is necessary.

The story of the birth of the SALON and 31:Trente et un

I’ve always had sensitive skin and had never found cosmetics that suited my skin! And I was always suffering from skin problems. At the age of 27, I was struggling at work and decided to make a fresh start and dive into the world of beauty industry, which I had always wanted to be involved in.

Then, I started going to school to become an aesthetician. Then I encountered natural cosmetics and my skin problems were resolved! My desire to help others became even stronger, and I decided to start my own business.

The story of the birth of the SALON and 31:Trente et un

I’ve always had sensitive skin and had never found cosmetics that suited my skin! And I was always suffering from skin problems. At the age of 27, I was struggling at work and decided to make a fresh start and dive into the world of beauty industry, which I had always wanted to be involved in.

Then, I started going to school to become an aesthetician. Then I encountered natural cosmetics and my skin problems were resolved! My desire to help others became even stronger, and I decided to start my own business.
Aesthetic Salon “Claire” was established in December 2001 in the Kofu Basin of Yamanashi Prefecture, surrounded by beautiful mountains including Mt. Fuji. The Kofu Basin is surrounded by fields of “Grapes from Katsunuma”, “Peaches from Ichinomiya” and “Cherries from the Southern Alps”, and is rich in nature and boasts one of the largest productions in Japan.

Katsunuma is also a wine-producing region, and is highly regarded in Europe. Keiko Nakazawa, who grew up in such an environment, has placed importance on the following points in running her aesthetic salon.
Made from natural ingredients
Provide hand treatment & value communication with customers

We are committed to the relentless pursuit of beauty for glowing women

It is said that "healthy self-confidence" is necessary for women to be radiant. People's possibilities are infinite. Every person has a shining gem inside. Free from daily fatigue and worries, improve skin problems, and live with happiness toward a positive outlook and hope. At Claire, we are here to help you make the most of those days. Empower women sustain its beauty and healthy forever.
It is said that "healthy self-confidence" is necessary for women to be radiant. People's possibilities are infinite. Every person has a shining gem inside. Free from daily fatigue and worries, improve skin problems, and live with happiness toward a positive outlook and hope. At Claire, we are here to help you make the most of those days. Empower women sustain its beauty and healthy forever.
I have been treating the skin of many customers with my “original pack” using SFC (Skin Free Control) cosmetic powder and cosmetic raw solution (beauty essence).

My “original packs,” which are individually tailored to each customer and prepared on the spot, have delighted many customers and have become the secret of my salon’s popularity.
The formulation of original packs is a serious business to understand customer's skin. Having previously studied nutrition in college and taught home economics, I wondered

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I spent my days touching my customers’ skin and in the relentless pursuit of beauty, with all sorts of ideas in my head.
10 years after opening the salon, in order to meet the needs of our customers, I have started to develop original menus using beauty equipment together with our consultant physician, Dr. Toshihiko GOMI, a specialist in dermatology. Furthermore, to make its original menu more effective, I began to pay more attention to the cosmetics I use.
While researching many cosmetic makers ‘cosmetics, following thoughts came to my mind;

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In 2017, after 7 years of touching my customers’ skin with this thought in mind, the opportunity arrived. I found a factory to manufacture original cosmetics. Company that will manufacture completely original cosmetics, of course not OEM!

Excitedly, I continued my research to discover and formulate new ingredients for my customers’ skin day after day. In my research, I came across an ingredient called “Nahlsgen®,” and it became one of the key ingredients of the cosmetics I wanted to create. Having encountered ingredients that have a scientific basis but are gentle to the skin, I was convinced that “by adding new ingredients with a scientific basis to cosmetics that use abundant blessings from the earth, I must be able to create wonderful cosmetics with even higher beauty effects,” and I continued to touch my customers’ skin daily and formulate original packs that are “necessary for their current skin” and finally created the first “31: Trente et un” in May 2019.
The cosmetics make full use of the research that has been conducted on the skin of more than 25,000 customers to date, and have been formulated to suit their skin. Thanks to this, I received a great response from my customers. I became more and more fascinated by the hidden power of plants, and my desire to do further research and visit Switzerland, the land where Life Resonance was born. Finally, my dream came true and I visited Switzerland (France and Germany), the holy land of natural cosmetics. I was able to find apple stem cells extracted from the Swiss miracle apple, “UTTWILER SPÄTLAUBER”, one of only 20 in the world.
Finally in December 2020, the second product “Trente et un ASC” has been powered up with the addition of Swiss apple stem cell extract was born. It has become my masterpiece after having treated a total of more than 25,000 clients over the past 20 years. Please enjoy cosmetics, a masterpiece created by the synergy of the hidden power of plants, the blessings of the earth, and the power of science, born in Yamanashi, a country rich in nature!
Know more about Trente Et Un products

Learn more about
31: Trente Et Un Facial Serum & Finishing Cream

31 Trente Et Un ASC Facial Serum
31: Trente Et Un A.S.C is a facial serum which instead of supplementing the skin composition, uses the synergistic effects of three ingredients (apple cell culture solution, eggshell membrane extract, Nahlsgen)…
31 Trente Et Un ASC Finishing Cream